Growing up, I eagerly waited to watch television. Not for the shows, mind you, but the ads. Their stories gripped me, enthralled me, making me cry sometimes, or burst out laughing. This sowed the seeds of a career in marketing for me. I am a management graduate passionate about marketing, customer experience, design thinking, and all things data. I have 2+ years of experience working with global technology brands across Marketing and Analytics related roles. In my current role as a Marketing Strategy Executive, I help build brand awareness, recall & preference for Wipro along with generating demand from key growth accounts through always-on marketing campaigns, account-based marketing & influencing strategic deals. In my previous role at Hewlett Packard Enterprise, I enabled optimization of sales operations and simplified sales processes through business intelligence & analytics-driven insights. If you catch me outside of work, I'm a mystery room junkie and an avid foodie! Competencies: Marketing Strategy, Social Media Marketing, Email Marketing, Account Based Marketing, Stakeholder Management, Customer Analytics, Content Marketing, Demand Generation, Lead Nurturing, Deal Influence Marketing Tech Stack: LinkedIn Ads, Google Ads, Marketo, Bambu, Salesforce CRM, Adobe Analytics, Excel, Powerpoint, GSuite PS: I love idea jamming & brainstorming approaches to enhance customer experience as a product marketing & design thinking enthusiast. If you’re working on a tech-centric consumer offering, feel free to reach out at aakriti.ag@outlook.com or message on LinkedIn to ideate.