Have over 8+ years of experience in business growth and strategy. Currently, I am the co-founder of Silverline Family, a startup that aims to make IVF more accessible and affordable for couples who struggle in the IVF journey. Prior to launching Silverline Family, I was the VP of Digital Products at Ayoconnect, where I led the P&L for their largest business unit. I also spearheaded the new business strategy for Ayoconnect, exploring and validating new opportunities and partnerships in the fintech space. Before that, I worked as a consultant at BCG and a category manager at Amazon, where I gained valuable insights and skills in various industries and domains.