I help brands get from idea to shelf, and stores open right. Over 16 years across FMCG, home décor, fashion, fitness and retail, I’ve been part of 135+ store launches across India, including 75+ at HomeCentre and 23+ at Cult Sports & many Startups. I’ve also built a brand from zero myself, from name and logo through packaging, sourcing and business plan. So I know what it takes to turn a product idea into something people actually buy. Founders usually come to me at pre-launch or launch. I help with the go-to-market plan, city and channel choices, on-ground activation, and the marketing that gets the first customers in. If you have a product, a store or a plan, and you’re not sure how to launch it, let’s talk.