I help companies grow revenue by delivering digital marketing strategy that delivers results faster and more efficiently. I am passionate about everything in marketing and have 13+ years of strong experience. With an extensive knowledge of web analytics, I can dig deeper in to the data and gain valuable insights. At Capita, I manage the digital marketing team for one of their UK based retail client Next. Marketing Skills • Effective Go-to-market strategy planning for business, product, feature, pricing, expansion into new territories. • Research and understand current lead funnel and customers to identify new market opportunities and maximize leads growth. • Complete 360° Digital Marketing strategic planning, execution & integration with the ecosystem. • Strong experience in SEO, PPC, Social Media, Content Strategy, PR, and Analytics. • Setup up lead scoring, lead nurture and workflows using Marketing Automation tools like Hubspot, Marketo, Salesforce. • Implement customer lifecycle marketing program through different marketing communications channels and experiences to drive conversions and retention. • Analyzing the effectiveness of the strategy (traffic & conversions) using Omniture and Google Analytics tool and draw inferences out of data to take desired actions. Business Skills • Experienced with managing multiple projects and clients simultaneously. • Managing a digital marketing team of 15 people. • Ability to communicate clearly, orally and in writing, on a technical and professional level. • Quickly adapt to new technologies and easily join projects already in progress. • Extremely organized and great at managing deadlines. • Extensive training experience in both business and educational settings. About me: I have been investing into cryptocurrencies from 2017, and love to keep a tap on the market. Also I am a cricket fanatic and represented teams at district level.