About me

Vivek Satya Mitram is no PR consultant or faceless agency—he's a strategic architect with newsroom steel. IIMC + MICA alumnus, veteran of PTI, Star News, and India News, he's decoded narratives from both sides: crafting them under deadline fire, then advising the brands journalists target. He has been editor/ channel head of half a dozen national media platforms & news channels. Core Edge 22+ years, 65+ brands advised, 100+ CXOs mentored, ₹300Cr in PR value unlocked. Recognized by Exchange4Media's 40U40 and 100 Game Changers, featured on BBC World Service. His mantra: "Most firms don't have a PR problem—they have a narrative problem agencies won't fix." Expertise Arsenal Six precision disciplines: brand narrative architecture, PR ROI audits, CXO visibility, crisis control, rebranding pivots, and agency mentoring. From retainerships as Virtual Head of Brand to 60-min CXO consults and team workshops—strategy-first, execution-accountable. Proven Impact Trusted by Bobble AI (Xiaomi/AI-backed), Winni, Winni Cakes & More, MyOperator, WittyFeed, OyeRickshaw, Vitto, MemeChat +60 more in AI, SaaS, EV, FinTech, Media Tech, . "He built our brand strategy that smashed business goals," says Ankit Prasad, Bobble AI CEO. Vivek turns inflection points—fundraises, scrutiny, growth stalls—into reputation capital.