Vani Gupta Dandia

USP was a concept popularized by Al Ries and Trout - they said, every brand must have a unique selling point. Or a unique product differentiator.

Today there are over 4000 brands of soap, over 10000 brands of skin care, and over 20000 kinds of namkeen. How is it even possible to have a unique selling point?

So if you are no different than anyone else, what do you do? Why will your brand sell? We you can still become the market leader.

Come for this class and I'll teach you how.