About me

As a results-driven Digital Marketing Specialist with 4.5 years of experience, I have a proven track record of planning, executing, and optimizing online marketing strategies. My expertise lies in navigating both B2C and B2B markets, with a strong focus on performance marketing and paid media strategies. Throughout my career, I have managed diverse digital landscapes and have hands-on experience from freelance projects involving over 15 clients across industries such as e-commerce and finance. I have a keen eye for identifying and leveraging key opportunities, consistently driving significant results and enhancing ROI for my clients. One of my key strengths is my ability to conduct A/B testing for campaigns with audiences and landing pages, which has resulted in a 3X improvement in Lead to MQL or Opportunity rate. I have also successfully reduced Cost per Lead (CPL) by 30%-50% across various paid channels including Google AdWords, Facebook, and LinkedIn. Collaboration is a crucial aspect of my work, and I have a proven record of working with cross-functional teams to improve project turnaround time by 30%, delivering impactful digital marketing campaigns. My hard work and dedication were recognized when I had the honor of receiving the 2024 NETTY Award for my contributions to a Field Service project. This award was won by Beech Street Digital, in collaboration with our client, and I was proud to be a part of the team that worked on this successful initiative.