A practical system to create high-intent content that actually drives revenue—not just traffic.
If you’ve ever thought:
“I need leads now, not someday.”
“I’m tired of writing TOFU blogs that go nowhere.”
“I’m doing everything right, but conversions still won’t move.”
…then this is the playbook built for you.
The original BOFU eBook helped founders, marketers, and writers master comparison pages, alternatives, objection-handlers, and sales-aligned content designed for buyers who are ready to decide.
This updated edition adds three powerful upgrades for 2025:
🆕 BOFU ROI & Attribution
A clear system to prove influence, track deal acceleration, and measure AI-engine visibility.
🆕 8 Non-Comparison BOFU Formats
Fresh content types that convert even when “vs/alternatives” pages aren’t enough.
🆕 Strategy Selection Framework
A simple flowchart + scorecard to pick the right BOFU path for your product, team, and timeline.
If you want a way to publish smarter, convert faster, and finally show the impact of content, this is your new operating manual.
Sreyashi knows the content marketing domain really well. She gave such thoughtful and actionable tips to my queries. She is extremely generous and friendly. I loved the chat and would definitely want to book a session with her again! Thank you so much, Sreyashi! :)
As a beginner content strategist, the workload and learning curve can initially feel daunting. However, Sreyashi's content brief has made the process much more manageable. Her experienced-rich content brief is like a roadmap with clear sets of instructions and resources clear direction, ensuring I don't feel lost and boosting my confidence. This content brief also has podcasts, blogs, industry reports, along with other helpful resources, making my work easier and more efficient.
Honestly there are so many use cases of this single content brief. With some smart modifications, it can even be adapted for creating content optimization briefs. So if you're smart enough, you'll know there's a lot to this content brief.
Payal Rajpoot, Content Strategist & Writer
I have never ever seen such a detailed and insightful content brief. This document has highlighted aspects that I would have missed out earlier. Thank you for this amazing document. Value-packed all the way!
Dr Gauri Ghatnekar Desai
Apr 2024
I love your level of details with this ebook.
It's easy to adopt for any SaaS company. Even a beginner can get to work with it. It's super useful!
I'm working on BOFU content for my clients and my own website. Sreyashi has answered all my questions and created such an in-depth guide! (especially the chapters focused on research) It's a must-have for anyone dealing with BOFU content.