About me

With 25 years in B2B technology marketing, I specialize in go-to-market strategy, branding, market research, communications, and influencer relations. I've worked with large MNCs, mid-size, and start-up enterprises, successfully establishing technology alliances, partner programs, and operations for mid-size tech companies. I have bootstrapped marketing functions with zero budget and scaled to 3-5 MUSD marketing influenced revenue for start-ups and mid-size companies. I have set up and led teams of size ~100 members. My mantra is Do More with Less. Promoting gender inclusivity and diversity in leadership is a business imperative that I actively support. This commitment has led me to establish and support social impact enterprises such as Women in Big Data in India (WiBD). This organization has received recognition from the Indian Achievers' forum for contribution towards social impact and nation building. I am helping early-stage women-founded tech startups optimize their marketing spend by using AI tools to achieve speed and scale, albeit responsibly. So, if you are woman entrepreneur looking to build a go-to-market strategy and a marketing plan for your startup, book a 1-1 consultation call with me to take your offerings to your customers and grow your business.