About me

As a seasoned digital marketer with nearly 5 years of industry experience, I have a proven track record of delivering successful campaigns in programmatic and social media marketing. My passion for everything internet-related, especially social media, drives me to continuously learn and explore new techniques to engage audiences effectively. As an alumnus of MICA-Upgrad (2020-21), where I earned a postgraduate certificate in digital marketing and communication, I have honed my skills in driving results for businesses through innovative marketing strategies. My roles at WPP Media (formerly GroupM) and Publicis Groupe, marketing and advertising giants, have given me extensive exposure to end-to-end campaign management for diverse clients, industries, and markets. Throughout my career, I have managed high-profile client accounts, created insightful dashboards, and executed comprehensive campaign management on platforms such as DV360, TTD, Walmart, Amazon DSP, Yahoo DSP, Facebook Ads Manager, and Google Ads. My expertise includes end to end campaign management, performance analysis and reporting, quality assurance, and strategic optimization for programmatic platforms as well as performance marketing platforms. Beyond my professional endeavours, you’ll find me indulging in my other passions: traveling to new destinations, exploring cultures, learning languages, sipping coffee in the mountains, or just observing how the internet shapes our world. I’m a strong believer in continuous learning and growth, and I thrive in fast-paced environments where ideas and innovation take the front seat. At the core, I’m someone who genuinely enjoys helping people, solving problems, and driving impactful outcomes. Whether you’re a brand looking to scale your campaigns, a marketer seeking guidance, or someone exploring the digital world, I’m here to support, share, and simplify. Happy to connect to discuss opportunities and possibilities!