About me

I started my career at 41. No fancy degrees in branding. No corporate background. Just a deep belief and a willingness to learn, do the work, and keep showing up. From being a full-time homemaker for over two decades to now helping CXOs, founders, and professionals build LinkedIn thought leadership, my journey has been anything but conventional. Today, I lead Crafting Your Story, a personal branding agency that has helped 100+ professionals grow their visibility, attract organic inbound leads, and position themselves as industry voices — all through strategic content and authentic storytelling. 📌 What I do Personal Branding Strategy on LinkedIn Leadership Branding for CXOs & Founders Ghostwriting & Content Management LinkedIn Account Management Employer Branding Advisory Group Training & Keynotes for Institutions & Corporates 📌 Who I work with CXOs, Founders & Leaders Coaches, Consultants, and Freelancers Corporates & Professional Forums This isn’t just about posts or profile makeovers. I work closely with every client to uncover their unique story and translate it into a consistent, high-trust presence that brings real opportunities, not vanity metrics. When I’m not helping leaders grow their digital voice, I’m probably trekking up a mountain, cooking delicious food for my folks, or mentoring students through my guest lectures. Curious if LinkedIn can work for you? Let’s talk — and craft a story that reflects who you are, what you stand for, and the value you bring.