About me

As a marketer, I must start with my USP & you can let me know if you found a connect 😄 ✨ I am a fractional CMO whose forte is helping connect the dots between Business, Brand, and Digital Media. This extends from business strategy to brand positioning to growth hacking tools or PLG. 1. I have run two businesses: a tech startup that was acquired (Cupidly) and an award-winning boutique marketing agency 🏆 (Brandlogist). 🚀 2. Creative with an analytical bent of mind. Two of my campaigns where I did the strategy and/or creative - have won awards 🏆 (Gold-Airtel, Silver-Zee) 🎨 3. I am quite at home with both marketing and business strategy and have a very practical execution-oriented knowledge of growth marketing- landing page optimization, CRM, content and automation etc. 🔧 I can also assist with creative strategy and social media, and frame a GTM (go-to-market) strategy or lead generation approach. 💡 Currently exploring PLG and how to improve marketing with AI technologies. 🚀 4. I have worked with a diverse range of businesses over the last 15+ years, including both B2C and B2B companies across various sectors. I have collaborated with large legacy brands, thriving tech startups, and businesses in different markets such as India, Southeast Asia etc.🌍 Additionally, my experience as a digital nomad across Southeast Asia and parts of Europe for 3 plus years has allowed me to gain valuable insights. ✈️ 5.I am quite comfortable with training and mentoring teams and have done so at various roles throughout my career. I do provide guidance to growth-stage start-ups to help them scale their leadership. 💼 While training & and mentoring can move from a 100 feet 🔝 to a 10 feet 🔍 level fairly quickly. 6. Besides being a practitioner I have been a visiting faculty plus corporate trainer for 10-plus years having taught at institutions such as IIMC Delhi, XIC, and ISB Hyderabad. 🎓 Have also conducted corporate workshops for Organizations like HCL, IFFCO, UNICEF, and Microsoft APAC; plus workshops for central and state government agencies in India. 👥 _ _ _ _ _ _ _ Finally, I do not believe in a rigid structure or bound by a fixed 5 or 10-point methodology. Businesses are unique not just in what they do but where they are in their journey.💪 My goal is to use my skills to deliver business and marketing solutions in the most efficient way.💡 Let’s connect and explore interesting possibilities for your business! 🤝