About me

Over 10 years of experience in Growth Marketing, Performance Marketing, and Digital Marketing, with a focus on driving customer acquisition, retention, and revenue in various industries. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Proficient in developing and executing growth marketing strategies that fuel customer acquisition, retention, and revenue growth. Experienced in employing A/B testing, user segmentation, and funnel optimization techniques to identify high-impact growth opportunities. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Expertise in managing digital advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, DV360, and display networks. Skilled in campaign setup, audience targeting, creative optimization, and performance tracking to drive conversions and maximize ROI. 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Proficient in analyzing marketing data to derive actionable insights and optimize campaigns. Skilled in using analytics tools, such as AppsFlyer, Google Analytics, and CRM systems, to measure campaign performance, identify trends, and make data-driven decisions. 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Strong collaboration skills with a proven ability to work closely with cross-functional teams, including product, design, and sales, to align marketing efforts with business goals. Effective communicator and project manager who can lead and coordinate initiatives to drive growth.