GROWTH MARKETING LEADER | ADVISOR TO STARTUPS & GROWTH TEAMS I bring 11+ years of experience in growth, performance marketing, and digital marketing, helping businesses improve customer acquisition, retention, and revenue growth through data-driven strategies. My experience spans consumer-focused and growth-stage businesses, including LoveLocal, Dunzo, Bounce, Colive, and Hooduku. I work across the entire growth funnel, from acquiring the right customers to improving conversion rates, driving repeat purchases, and making marketing investments more efficient. HOW I CAN HELP YOU 1. Customer Acquisition & Growth Strategy • Build a structured customer acquisition strategy aligned with business goals. • Identify the right marketing channels, audiences, and campaign objectives. • Evaluate acquisition costs and find opportunities to improve efficiency. 2. Performance Marketing & Paid Advertising • Review Google Ads and Meta Ads strategies and campaign structures. • Improve targeting, creative testing, budget allocation, and campaign optimisation. • Identify opportunities to improve marketing efficiency and return on ad spend. 3. Conversion Funnel Optimisation • Identify friction across the customer journey, from app installs and sign-ups to purchases. • Diagnose conversion drop-offs and prioritise experiments. • Improve funnel performance through data analysis and structured testing. 4. Retention & Revenue Growth • Identify opportunities to increase repeat purchases and customer lifetime value. • Develop retargeting, segmentation, and re-engagement strategies. • Connect acquisition, retention, and monetisation to build sustainable growth. 5. Growth Analytics & Attribution • Analyse acquisition and funnel performance using data. • Review AppsFlyer, campaign attribution, and marketing measurement setups. • Turn performance reports into clear priorities and actionable decisions. WHO SHOULD BOOK A CONSULTATION? I can help startup founders, growth leaders, performance marketers, and marketing teams looking for an experienced perspective on their growth challenges. Whether you are struggling with high customer acquisition costs, low conversion rates, inconsistent campaign performance, or weak repeat purchases, we can break down the problem and identify practical next steps. WHAT YOU CAN EXPECT My approach combines hands-on growth marketing experience, analytical thinking, and a business-first perspective. The focus is on understanding your challenges, identifying high-impact opportunities, and developing actionable recommendations you can implement. Book a consultation if you want a practical, experienced perspective on what is holding back your growth and where to focus next.