I'm a driven, creative, resilient professional who has excelled in multiple environments and roles—from media, tech, FMCG to startups (B2C/B2B) and big brands alike. As a writer, marketer, and electronics and software engineer, I'm able to look at a problem from various angles and come up with creative solutions (or redefine the problem statement!). 

I currently help startups (B2B/B2C) solve their marketing challenges—from growth, positioning and branding to content creation, campaign execution, ad-writing, video-making, and more. Think companies like Atlan, Soroco, Needl.ai, all defining Indian entrepreneurship on a global scale. I've previously helped run marketing for The Ken, the biz journalism site with 300K+ subscribers, and also The Caravan, where I recommended their pivot from advertising- to subscription-journalism (just before that really took off). At P&G, I led the turn-around for Tide India—the $250mn laundry brand with iconic Chaunk Gaye! ads—used in over 80 million households across India, Nepal, Sri Lanka, Bangladesh. Also launched Tide Pods in India. As a software developer at Amazon, I created automation to flag "bad ads" efficiently. 

I write about everything culture, society, politics for leading Indian and international publications. Check all my work out at: www.ramachandranesk.in

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Use this call to identify how you or your startup/business can work with me on anything marketing, growth, content, storytelling, and distribution. If you haven't already, you can read about my full-stack experience across various industries and roles at: https://www.ramachandranesk.in/work-with-sanjana-ramachandran I offer a unique and highly structured approach. My experience spans multiple industries and companies across sizes—from tech, media, and FMCG to startups (B2B/B2C), big brands, and also small independent outlets. I've performed at the highest levels across disciplines and institutions—science and engineering at BITS Pilani, Amazon, Oracle; business and marketing at IIM Calcutta, P&amp;G; and the creative arts from writing to theatre and stand-up comedy, in places like The Caravan, The Ken, the National Centre for Performing Arts, and more. This generalist background and proficiency across fields allows me to spot new connections and break down problems in unique ways. I've been called an original thinker and total hustler. You may look at your problems differently and have lots to think about after working with me!

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Business Problem Solving

If you're a student or professional contemplating your career, I can help you approach your dilemmas better. Whether it's about which company/role/path to take next, or how to even think about this question, or any other "How To"s, I enjoy drawing from my background and experiences to help other people. Our conversation may get philosophical, but it will likely be fun and illuminating. Read more about my work and experiences here: www.ramachandranesk.in

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Ask away anything related to my work or experiences, and I'll answer your as soon as possible. (If you believe it's something many people may benefit from, let me know in your note, and I'll share the reply on my socials so that everyone may benefit!) All my work at: www.ramachandranesk.in

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Before you consider working with me—on anything writing/marketing/mentorship—please go through my website and get context on the kind of work I've done. www.ramachandranesk.in www.ramachandranesk.in/work-with-sanjana-ramachandran This will help you identify if there's scope for us to work together and what results I can bring to the table.

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It was a good conversation. Lots of thoughtful questions. Look forward to a good collaboration!

Interdisciplinary creative problem solver. Writer, marketer, engineer (ex BITS, IIM, Amazon, P&G). Here to help you/your business spot the uncomfortable yet right way forward!