About me

I'm a driven, creative, resilient professional who has performed at the top-1% level in multiple environments and roles—from media, tech, FMCG to startups (B2C/B2B) and big brands alike. I'm an author, marketer, and electronics and software engineer, so I look at problems from multiple angles and come up with creative solutions (or redefine the problem statement!). - I write about everything identity, culture, society, politics, business, tech for leading Indian and international publications. Read my essays at: www.ramachandranesk.in. - I'm also the author of a book on the clashing values that shaped India's '90s kids, acquired by Aleph Book Company and out NOW. Shashi Tharoor praised the book: "Deeply introspective and hugely funny... Sanjana's voice is exhilaratingly fresh, the sort that blitzes across the literary horizon once or twice a generation and ends up defining it." ORDER NOW: https://shorturl.at/UYFUF - As a marketer, I’ve scaled top brands across industries and demographics, from FMCG, reaching >99% of India, to journalism and B2B SaaS, sold to the top few% As the founder of my solo marketing agency, I've worked with Atlan, Soroco, Nanonets, Docsumo, Tide, Ariel, The Ken, and The Caravan on everything storytelling and growth—think brand, positioning, content, campaigns, SEO/SEM, social media growth, performance ads, technical writing, creative scripts, videos, and GTM across online and offline channels. I got my start in marketing at P&G, where I led the turn-around for Tide India—the $250mn laundry brand with iconic Chaunk Gaye! ads—used in over 80 million households across India, Nepal, Sri Lanka, Bangladesh. I also helped launch Tide Pods in India. Before my MBA, I worked as a software developer at Amazon and created automation to flag "bad ads" efficiently. Reach out if you think I can help you!