About me

I'm a driven, creative, resilient professional who has performed at the top-1% level in multiple environments and roles—from media, tech, FMCG to startups (B2C/B2B) and big brands alike. I'm an author, marketer, and electronics and software engineer, so I look at problems from multiple angles and come up with creative solutions (or redefine the problem statement!). - I write about everything identity, culture, society, politics, business, tech for leading Indian and international publications. Read my essays at: www.ramachandranesk.in. I'm the author of a book on the clashing values that shaped India's '90s kids, acquired by Aleph Book Company and out in Feb 2025. More on that here: https://x.com/ramachandranesk/status/1698942175034433863 - I'm also the founder of a marketing consulting firm called storyfied.in. I help startups (B2B/B2C) solve their marketing challenges—from growth, positioning, to content creation, campaigns, ads, videos, script-writing. Vouched for by companies like Atlan, Soroco, Needl.ai, Nanonets, The Ken, The Caravan — all redefining India on the global scale. I got my start in marketing at P&G, where I led the turn-around for Tide India—the $250mn laundry brand with iconic Chaunk Gaye! ads—used in over 80 million households across India, Nepal, Sri Lanka, Bangladesh. Also launched Tide Pods in India. Before my MBA, I worked as a software developer at Amazon and created automation to flag "bad ads" efficiently. Reach out if you think I can help you!