About me

I'm a driven, creative, and resilient professional who has excelled in multiple environments and roles—from media, tech, FMCG to startups (B2C/B2B) and big brands alike. As a writer, marketer, electronics and software engineer, I can look at the same problem from multiple angles and come up with creative solutions (or redefine the problem statement!). I helped run marketing for The Ken, the biz journalism site with 300K+ subscribers, and also The Caravan, where I recommended their pivot from advertising- to subscription-journalism (just before that really took off). At P&G, I led the turn-around for Tide India—the $250mn laundry brand with iconic Chaunk Gaye! ads—used in over 80 million households across India, Nepal, Sri Lanka, Bangladesh. Also launched Tide Pods in India. When I was a developer at Amazon, I created automation to flag "bad ads" efficiently. I also write about culture, society, politics and more for leading publications. Check all this out at: www.ramachandranesk.inlg...read more