About me

I'm a driven, creative, resilient professional who has performed at the top-1% level across environments and roles—from media, tech, FMCG to startups (B2C/B2B) and big brands alike. I'm an author, marketer, and former electronics and software engineer, so I look at problems from different angles and come up with creative solutions (or redefine the problem statement!). I write about culture, tech, games, spirituality, identity, and more for leading publications. Read my essays at: www.ramachandranesk.in. I am the author of a book on the clashing values that shaped India's '90s kids, called Famous Last Questions. Shashi Tharoor found it: "Deeply introspective and hugely funny... Sanjana's voice is exhilaratingly fresh, the sort that blitzes across the literary horizon once or twice a generation and ends up defining it." ORDER NOW: https://shorturl.at/UYFUF As a marketer, I’ve scaled top brands across industries and demographics, from FMCG, reaching >99% of India, to journalism and now AI, sold to the top few%. As the founder of my solo marketing agency, I worked with Atlan, Soroco, Nanonets, Docsumo, Tide, Ariel, The Ken, and The Caravan on everything storytelling and growth—think brand, positioning, content, campaigns, SEO/SEM, social media growth, performance ads, technical writing, creative scripts, videos, and GTM across online and offline channels. I got my start in marketing at P&G, where I led the turn-around for Tide India—the $250mn laundry brand with iconic Chaunk Gaye! ads—used in over 80 million households across India, Nepal, Sri Lanka, Bangladesh. I also helped launch Tide Pods in India. Before my MBA, I worked as a software developer at Amazon and created automation to flag "bad ads" efficiently. Reach out if you think I can help you!