About me

WHAT DO I BRING TO THE TABLE? 1. Hands-on expertise in going from 0-1-10 Scale: I’ve driven the marketing launches of Ajio and ALLEN Digital, turning bold ideas into full-fledged growth engines. My approach is rooted in deep market understanding, precise execution, and relentless optimization. 2. Business <> MarTech Alignment: By designing tailored tech ecosystems—spanning Performance Marketing, CRM, attribution, and LTV analytics—I ensure brands don’t just collect data but transform it into actionable insights that steer growth. When your tech aligns with your vision, the possibilities are endless. 3. Strategic Growth Consulting: I’ve partnered with over 40+ startups and enterprises (while at Google & AppsFlyer), helping them unlock their growth potential by advising on digital marketing strategies that actually move the needle. MY JOURNEY IN A SNAPSHOT Business Role >> 0-1 Digital Growth Owner >> Analytics & Attribution >> Ads Product Expertise >> 0-1 Digital Growth Owner Currently - VP Marketing: Steering the digital marketing, SEO, CRM teams for ALLEN Online Programs & Doubtnut, focused on driving scalable growth. Set up all teams from scratch including Social Media, Creatives, PR, Marcomm. Previously - Strategic Advisor & Leader: Led a team of "Product Specialists" at Google to maximize ad spend ROI for large advertisers. Before that Handled growth and retention for Ajio, and consulted on attribution at AppsFlyer. Let's Collaborate If You're Looking For: - Proven digital strategies to scale app-first businesses - Insights into leveraging MarTech to fast-track business impact - Practical experience & consulting in taking businesses from 0 to 1 and beyond If you’ve made it this far, you’re likely someone who sees growth not just as an outcome, but as a journey. Let’s connect to explore how we can create that journey together.