Rajat's mentoring session was truly exceptional. His preparation before our call showed genuine commitment, and his articulate communication made complex ideas easy to grasp. What impressed me most was his willingness to go above and beyond, offering thoughtful and direct suggestions for improvement. Rajat's approachable nature made it easy to open up, creating a comfortable yet directional conversation. If you're seeking career guidance, I highly recommend giving Rajat's mentoring a try. It was a fantastic experience that left me with actionable insights and renewed clarity. Thank you so much!
Saritha Iyer
Pinned
I had an amazing experience with Rajat. He's the best person to practice and learn cases from. He helped me grasp the basics and refine my storytelling, which boosted my confidence significantly. As I prepare to start my job, his guidance has been invaluable in shaping my narrative.
Barsha
Pinned
He shared unique industry relevant insights that allowed to me expand the way I was preparing.
Ram Aditya
Pinned
It was indeed a great session, Rajat was helpful in guiding me for the FO interview preparation.
Varun Bali
Pinned
Rajat's knowledge about the Industry is inspiring; he is super helpful, concise with his inputs, and provides detailed feedback with clear action items to work on. Highly Recommended
Piyush Verma
Pinned
My conversation with Rajat was truly valuable. He clearly came prepared, having reviewed my profile beforehand. This allowed him to identify industries that would be a perfect match for my skills and experience. Rajat was incredibly attentive, listening carefully to my perspective and offering objective insights on what would be most effective in my job search. He even went the extra mile by helping me craft responses to the case studies we worked on together. Overall, it was an incredibly insightful conversation, and I truly appreciate Rajat's time and guidance.
Rajat has really been patient and helpful, breaking down lot of clutter with his well directed feedback, would definitely recommend him.
Mohammed Tousif
11th Mar, 2024
5/5
Rajat gave me insights about the industry, helped me with all the questions I had on the career domain post MBA. He also helped me connect to folks in his network. He is also actively available on LinkedIn for further guidance. Thanks Rajat.
Ayushi gupta
22nd Feb, 2024
About me
WHAT DO I BRING TO THE TABLE?
1. Hands-on expertise in going from 0-1-10 Scale:
I’ve driven the marketing launches of Ajio and ALLEN Digital, turning bold ideas into full-fledged growth engines. My approach is rooted in deep market understanding, precise execution, and relentless optimization.
2. Business <> MarTech Alignment:
By designing tailored tech ecosystems—spanning Performance Marketing, CRM, attribution, and LTV analytics—I ensure brands don’t just collect data but transform it into actionable insights that steer growth. When your tech aligns with your vision, the possibilities are endless.
3. Strategic Growth Consulting:
I’ve partnered with over 40+ startups and enterprises (while at Google & AppsFlyer), helping them unlock their growth potential by advising on digital marketing strategies that actually move the needle.
MY JOURNEY IN A SNAPSHOT
Business Role >> 0-1 Digital Growth Owner >> Analytics & Attribution >> Ads Product Expertise >> 0-1 Digital Growth Owner
Currently - VP Marketing: Steering the digital marketing, SEO, CRM teams for ALLEN Online Programs & Doubtnut, focused on driving scalable growth. Set up all teams from scratch including Social Media, Creatives, PR, Marcomm.
Previously - Strategic Advisor & Leader: Led a team of "Product Specialists" at Google to maximize ad spend ROI for large advertisers. Before that Handled growth and retention for Ajio, and consulted on attribution at AppsFlyer.
Let's Collaborate If You're Looking For:
- Proven digital strategies to scale app-first businesses
- Insights into leveraging MarTech to fast-track business impact
- Practical experience & consulting in taking businesses from 0 to 1 and beyond
If you’ve made it this far, you’re likely someone who sees growth not just as an outcome, but as a journey. Let’s connect to explore how we can create that journey together.
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