About me

RatanKK is a digital marketer, an entrepreneur, an academician, and a mentor. Tagore’s words drive his avocations and duties in ‘tirelessly striving’ for ‘ever widening thought and action’. As a marketer, he has experience in consumer marketing (B2C) and business marketing (B2B). As a digital marketer, he has been delivering innovative marketing solutions to clients since 2006. He has delivered solutions in SEO, Search Marketing, Web Analytics, Email, Social Media, Content Marketing, Online Funnels, Marketing Automation, Product launches, & Programmatic, etc. He has serviced clients like Godrej HiCare, Maruti, Vodafone, MakeMyTrip, CRY, HSBC, INSEAD, Jet Airways, and Share Khan et al. As an academician, he has been teaching DM since 2011. He taught Digital Marketing elective (full credit course) at premier management institutes viz., IIMA & IIMU. In his teaching efforts, he insists his students to employ ‘specialized knowledge and imagination’ in their chosen pursuits. As an entrepreneur through his company GutsGo, he conducts training programs in the core areas of Digital Marketing. These training programs help an individual to better in their career. Through GutsGo, his DM consulting projects enabled the business to mature their ideation and set objectives, to design the program templates for implementation, and to manifest the set revenue and business objectives. Some of his clients at GutsGo are Vodafone, DuPont, GlaxoSmithKline, Johnson & Johnson, Google India, TMTC and many other marquee clients. Before GutsGO, he has helped an online advertising agency to be a pioneer of performance marketing in India. His personal pursuit is to teach/mentor people. He is an active proponent of ‘Add Value. Create Wealth’. He considers the success of his students is the right measure of his contribution to make this world a ‘heaven of freedom’. RatanKK is a BE (OUCE'93) and a MBA (IIMA'96). His Specialties: • Consulting to design and deploy innovative Digital Marketing solutions. • Implementing & executing digital campaigns to drive revenue & growth. • Digital transformation of business processes for better yields and outcomes. • Training/Mentoring to enhance a person’s competency to add value & create wealth. His expertise is to help businesses - to implement their digital presence by way of their business strategy, digital marketing strategy, and implementing digital campaigns. - to facilitate digital transformation of their internal processes to use digital platforms and channels for process efficiencies and outcome effectiveness.