Piyush Sanduja

PROBLEM: As a Healthcare startup/company or a MedTech innovator, it is very difficult to reach out to Doctors’ community. These are the following reasons: 

1. High CAC

2. Low Conversions

3. Unskilled BD Teams

4. Trust Deficit

USE-CASES that Founders want to explore:

• Product Launch
• Funding/IPO Launch
• New Technology Launch/Explanation
• Product/Category Explanation
• Founder Journey Deep Dive
• IP/Certification/Licence/Patent Announcement
• Clinical Report/Data-Detailing
• Evidence based Explanation

SOLUTION: Agenda+Health - Helping you build Trustable Leads while also Creating Awareness. (https://agendahealth.beehiiv.com/)

1. We have 2000+ HCPs as part of our Newsletter subscription
2. Out of that, 1500+ are Practicing Doctors &/or Hospital Owners
3. Remaining 500+ are either Investors, Administrators, Founders etc. 
4. With 40% Open Rate & 5% CTR, we are able to QUALIFY the Interest in an opportunity

For eg. This is the performance of our last Newsletter: 

Now,

• The 1st Qualification is the HCPs who OPENED the Newsletter. 
• The 2nd Qualification is the Number of Times the Newsletter was Opened.
• The 3rd Qualification is the Time the Newsletter was Opened at. 
• The 4th is the History of the Lead Engagement across Newsletters.
• The 5th Qualification is the CTR on a particular link.

Along with that, there is an option to find out the exact location of the HCP (through the data that we have or if not then through Google or LinkedIn) 

This all will give a company the following:

1. Initial Brand & Product Awareness.
2. The Data of Relevant Qualified Leads (Emails |Name |Location |Qualification Level of choice)
3. Cost-effectiveness

OFFERINGS:

EXAMPLES: