I enjoy all things that are Tech, Business & Design. Developed the playbook in domains such as EdTech, FinTech, PropTech and C2C /One-sided Social Networks.
Most recently, shaped the growth initiatives for FSMK Singapore - the region's largest Neobank (Backed by Sequoia & Softbank Vision fund) focussed on creating capital access across SouthEast Asian SMEs.
Also led one of Times Group's most successful marketplace products viz Magicbricks.com. Formerly - as Business & Product Head of Shaadi.com, was responsible for the company's P&L, Growth, Product/UX & Marketing /Brand mandates
Grew consistently in ~19 yrs, on the back of a demonstrated ability to turn-around markets & deliver sustainable growth in Market Share, User Engagement and Retention. Evangelised the 'Growth' function @People Group & deployed several high-velocity high-impact initiatives by use of successive RATs on micro-cohorts. Sharply defined User-hypotheses and quick incremental A/B testing were key to delivering consistent YOY growth in FY19 for Shaadi.com
Was based in London for 3.5 years, leading People Group’s efforts globally to develop their international footprint . Returned to India in 2016 as Growth Director , and was soon moved up as Business& Product Head. A data-informed & action-biased leader & a key executive driving Shaadi.com’s success as a household product & brand.
Specialties - Developing Product Playbooks, Processes and Roadmaps that empower Product teams with a sense of aligned autonomy, metric orientation and agility.
Toolkit / Product Stack - Notion, Confluence, JIRA / Clickup, Mix Panel, GA, Tableau, Looker, MoEngage/Clever Tap, Amazon Redshift (SQL), Appsflyer/ Branch.io, UX Cam, HotJar, Figma, Balsamiq & Miro
PDM - Define-Discover-Design, Ship_Often-Fail_Fast, Ideation via PRFAQs, A/B Testing, Sprint, Cadence & Metric Obsession
