About me

I help Brands Grow with Strategy, Psychology and Soul! I’m a Growth Marketing Consultant with over 10 years of experience helping brands unlock scalable, profitable growth through performance marketing, retention strategy, and data-led experimentation. My expertise spans the full marketing funnel — from customer acquisition via Meta, Google, and programmatic ads to lifecycle marketing through CRM automation and loyalty programs. I’ve also led brand management, influencer campaigns, and product launches, giving me a holistic view of what truly drives sustainable business impact. At Amazon, I worked with the Homepage Marketing Team, leveraging Automation and GenAI to enhance customer experience. At Titan Watches, I led a 52% revenue increase through their D2C brand websites by aligning lead generation, ecommerce optimization, and offline-to-online journeys. I also founded my own D2C brand, OwlStar, and later consulted for both Titan and early-stage ventures, sharpening my operational instincts and startup agility. Today, I work independently with brands to build growth systems powered by consumer psychology, conversion-led storytelling, and data-backed strategy. If you’re looking to improve CAC or LTV, drive retention, or decode what’s actually moving the needle, let’s talk.