Pranita Bajoria

This is a 1-month Copywriting program where I teach you everything I know about copywriting. I've carefully designed this to make sure that it benefits everyone from a beginner to an intermediate copywriter. Whether you're just starting out or feeling stuck in your job, I'm here to help!

• 8 live sessions - 90 minutes each
• Alternate day assignments and challenges
• Feedback
• Completion certificate

Schedule -

Introduction to Copywriting - Aug 1, 9-10.30 pm

• Basics of advertising industry
• Who is a copywriter?
• What's your job as a copywriter?
• Identifying and understanding target audience

Mind Mapping - Aug 5, 9-10.30 pm

• Making a brand universe
• Using a brand universe
• Extending a brand universe

Content Dissection - Aug 9, 9-10.30 pm

• Brand referencing
• Dissecting social media content
• Using dissections in your content

Content Strategy - Aug 13, 9-10.30 pm

• What is a content strategy?
• Content buckets/pillars
• Brand referencing
• Making your brand stand out

Insights & Observations - Aug 17, 9-10.30 pm

• What is an observation?
• What is an insight?
• How to derive an insight from an observation?
• how to use an insight?

Writing & Rewriting - Aug 21, 9-10.30 pm

• How to use everything you've learnt to write copy
• Writing copy variations
• Editing your copy

Good vs Bad ads - Aug 25, 9-10.30 pm

• How to identify bad ads
• How to learn from good and bad ads

Portfolio - Aug 29, 9-10.30 pm

• Things to have in your portfolio
• Things to delete from your portfolio
• Reaching out to recruiters

Terms & Conditions -

• You can cancel your booking at any point but you will not be eligible for a refund, or completion certificate
• I'd not be recording any of the sessions in the batch, so no recording would be provided
• In case there's any issue with payment, I'd be happy to sort that out for you, with Topmate