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According to Leadpages, "The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average eBook landing page conversion rate is 24%." That's more than double the conversion rate. The fact is that it's rare that a customers will ever purchase your services on their first visit to your website, or LinkedIn profile. They will most likely first do their research, by scouting your competition before committing to a purchase. This means if you don't lead them forward to a purchase, someone else will! And that's where an eBook can fill the gap. ✔ Its rich in information about a problem you solve. ✔ It helps your customer get to the point of a decision. ✔ It establishes you as an authority in your field. And most importantly it positions you as the ideal solution to solve their problem. A good eBook should... ✔ Ideally focus on one customer persona. ✔ Identify what problems they are facing. ✔ Provide a clear path to solve those problems. Ultimately, the goal of your eBook is to lead your customer forward to your solution. And once you've done that, your lead is now ripe for a sale. If you still struggling, procrastinating or just stuck and need help, schedule a consultation and lets get you moving forward and making money!