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I wholeheartedly endorse Josh! The time I spend with Josh in our 1:1 coaching is so valuable. Really looking forward to the book too!

Josh excels in coaching with a relaxed, self-directed approach, providing informed, action-focused advice.

Psychology

Music Technology

This is a mini, but detailed and bespoke, artist-development service in the form of feedback. This is not a service to pay a gatekeeper to listen to your music with hopes and dreams they might support it in some way. I've conceptualised the "Track Impact Analysis and Strategy (TIAS)" system as a feedback methodology to critically analyse a song from a executive production perspective. This service uses a breakdown of one of your songs, maybe the one you consider your best, or your most recent, and that song is dissected and used as a means of gauging where you are in your music career based solely on your music. You will be delivered critical feedback, pragmatic advice and a strategy to reach your next level in your music career. The completed PDF is 8 pages in total and covers your commercial viability in your music's core market, audience identification, market positioning, strategic development and a personalised improvement plan. The document will have a 48-hour turnaround and will be delivered directly to your email after purchase.

A dedicated artist development plan based on a song

Music feedback service

<h2>Contracts</h2>I will send across a split sheet and producer work for hire agreement. This will outline that I, as the producer, will assign all master rights to the client upon completion of the project. At this $600 work for hire price point, I will retain a 20% songwriters share on the song. If you wish to reduce or remove this share, a new work for hire fee will need to be agreed, contracted and invoiced for the outstanding amount before work commences. <h2> </h2><h2>Scoping</h2>We will meet in online calls to discuss demos. This could start from a topline provided by the artist or from an instrumental demo provided by the producer (artist chooses). The artist and producer will discuss the emotions, style, lyrical content, themes, story and history of the song, which will all help shape the initial ideation of the song's production. <h2>Demo creation</h2>The artist and producer will work together on the demo exchanging versions in progress. This will probably include a lot of humming, nonsense lyrics, weird synths and melodies that might not make the final cut, entire sections written that we don't end up using. We'll make a first draft of the whole song's lyrics and structure and explore whether they are the best final version for the song or if there is some way they can be improved. Once we reach an arrangement of the song we are excited about, we'll proceed to fully produce the record. <h2>Instrumental demo</h2>The first full version of the instrumental with the correct arrangement will be sent to the artist for them to practice the performance of the entire finished song. <h2>Topline version</h2>When the artist is ready, they will record the finished version of the full main vocal. Depending on the vocal style discussed through the creation process to this point, this will either be a single track, a pair of stereo tracks (rare alone) or 3 tracks for mid, left and right vocals. Often, the artist will also send some backing vocals and harmonies to support the topline here as well to assist the production towards the holistic finished sound of the record. <h2>First full production</h2>The producer will take away the vocal takes and produce the full record around the vocal. This will include adjusting the arrangement, sound selection, melodies, harmonies, effects and vocal production to suit the final production. When this is complete, the producer will send the artist the first full (unmixed) produced version of the song. The artist will then be encouraged to listen to where they can add adlibs and the artist will send those takes to the producer. <h2>Mixing and mastering</h2>The producer will send the artist the full unmixed version of the stems. It is recommended that the artist actually takes these stems to another mixing engineer for the final mix. However, the producer is happy to provide a stereo mix and master to full streaming quality standards.

Full music production of your song from demo to mix ready

Song music production

Please do not book this service without reading this: publishing rights of the original song are necessary, please ensure you have those rights. If we are using original elements from the original, or previous, recording of the song, we will also need master rights to proceed with the remix. This service is aimed at 2 types of customers: <ol><li>Catalogue owners such as record labels and publishers with a stagnant or inactive catalogue of older songs.</li><li>Companies and funds investing into music catalogues.</li></ol> I will: <ol><li>Outline clear understanding that the fee paid is a work-for-hire payment and no further rights or royalties will need to be credited to the remixer.</li><li>Advise regarding rights and royalties to an extent, but it is recommended that an entertainment lawyer is involved in the remix process if the rights controller is unsure of what rights they possess when it comes to sanctioning and releasing remixes. </li><li>Consult and understand your requirements for reaching a new market and discuss applicable new market segments to reach.</li><li>Set expectations for short term and long tail returns from the remix and its effect on the performance of the original song(s).</li><li>Remix the song to a new UK underground electronic genre version. </li><li>Deliver the finished song stems and mixed &amp; mastered lossless audio file.</li><li>Consult your marketing team with best practices for the audience of the new music genre, or recommend a team of consultants and freelancers you should work with to see the best results with the remix.</li></ol>

Back catalogue song remix

This is a 60 minute consultation call with a fixed format to help identify and set out a plan for 3 priorities to focus on to advance your success in the music industry as an artist or producer. We will cover: <ul><li>Aspects of songwriting and music production, chatting about what your music sounds like and how your target audience perceives it, or what could be changed to find a better product-market-fit.</li><li>Goals and aspirations.</li><li>Things that have already been tried.</li><li>3 takeaways to focus on immediately (a small document will also be sent to summarise this to refer back to).</li></ul>

Artist development consultation call

This call service is for artists, music companies or executives who have a sync goal they're trying to accomplish and have challenges or unseen obstacles they need to surpass to progress. Consultation preparation<ul><li>After booking a consultancy call, I will research your online presence and see how you are presenting yourself for sync opportunities.</li><li>I will carry out a tailored audit of 3 of your most recent or highest quality songs and assess their target medium for sync.</li></ul> In the call<ul><li>We will discuss your music and where it fits in the sync market.</li><li>Discuss efforts that have been made in sync, if there have been any so far.</li><li>Discuss sticking points and obstacles.</li><li>Come up with 3 takeaway points you can undertake after the call, being mindful of other responsibilities you have, goals and timescales.</li></ul> After the call<ul><li>A summary PDF document will be built and sent to your email for you to refer to for guidance and accountability as you pursue your new goals.</li></ul>

A one hour call to explore your sync situation and advise

Sync consultation call

<ul><li>Business development</li><li>Growth</li><li>Music publishing</li><li>Music licensing</li><li>Record release strategy</li><li>DSP strategy</li><li>Artist relations</li><li>Copyright</li></ul>

Calls for businesses in & working with the music industry

Specialist music industry consultation & ideation

A 24 hour text response to a music career query