About me

With a foundation in PR and digital reputation management, I've played a pivotal role in shaping the brand narrative for some of India’s most innovative companies, including the Ola Group’s Ola Mobility, Ola Electric, Ola Cell Technologies, and Krutrim. Initially focused on Ola Electric, I expanded my expertise to include Ola Cabs and Krutrim AI, where I now lead initiatives that drive brand growth and digital transformation. As a trusted advisor to the leadership team, I drive brand growth and engagement through strategic insights and creative innovation. My approach is "always on," ensuring continuous engagement and momentum, with "no" and "impossible" never being part of my playbook. My experience spans brand building, marketing, and online reputation management, where I’ve led ORM teams to ensure a positive digital presence across Ola’s portfolio. I specialize in strategic storytelling, guiding brands from pre-production to post-production, and executing high-profile product launches that accelerate national adoption. Notably, I’ve spearheaded campaigns like launching the largest-ever EV community ride for Ola Electric and executing IPO narratives that have built anticipation for the company's growth. I also leverage Krutrim's AI technology to position Ola as a leader in the AI market, driving innovation and securing a competitive edge. Key competencies include media and crisis management, strategic communication, and influencer marketing. My passion lies in transforming data into actionable strategies, fostering community engagement, and crafting compelling brand narratives that resonate with audiences. Whether it's directing brand films, developing continuous engagement strategies, or building vibrant online communities, I am committed to redefining digital storytelling. Let’s connect and explore how we can innovate and lead together in the dynamic world of PR and digital reputation. Ready to build a powerful brand? Let's create vibrant communities and forge lasting connections with your audience together.