
A team finds a shiny use case, says "let's add AI," and sprints straight to building. Four months later they've shipped something that technically works — and nobody uses it. Or it loses money on every interaction. Or a competitor copies it in a quarter. Or it quietly makes decisions no one signed off on.
None of those are engineering failures. They're decision failures — the kind that get locked in before a single line of code is written, and only reveal themselves once they're expensive to fix.
This session is about catching them early, while they're still cheap.
The Liquid Ocean™ AI Value System is a 7-gate test your AI idea has to pass before you build it, not after. In 60 minutes, we'll walk through all seven — what each one actually asks, and what happens to teams that skip it:
You'll leave with the full framework and a way to run any AI idea through it yourself.
No deep technical background required. If you make or influence decisions about AI products, this is built for you.
90 minutes: ~60 minutes walking through the gates with real examples, ~30 minutes live Q&A. Come with an AI idea in mind — you'll be able to pressure-test it in real time.