One of the earliest memories I have of me as a child is attending a PTA and my teacher telling my mom that he’s very naughty and talkative and that she has a tough time managing me in class. And while my mum looked down at me in dismay, my teacher added ‘But he is very creative and intuitive!', and that was probably my saving grace both at school and throughout my career. As I grew up I reinforced this gift and developed a passion for creatives, design, and being able to put things together against all odds. This led me to join and explore various creative art forms and mediums during my college days and has in a way helped me pave my career in marketing and creative direction.
While I am mostly self-taught in my creative pursuits, I realized that having a creative bent of mind is not enough, this thought led me to pursue an MBA from the Indian Institute of Management, Bangalore. This combination helps me flex both my analytical skills and my creative muscles while being comfortable with marketing science as I am with marketing art.
In my current role, I lead the marketing function for a B2B SaaS platform. While developing a deep sense of appreciation and understanding for the space I help the end users discover, develop interest and help make their businesses a pleasure to run. I enjoy whipping marketing strategies, directing short ads, and creating connections through creative design while being unafraid of ambiguity and experimentation.
I enjoy creative direction, brand management, marketing communication, product design, brand strategy,
entrepreneurship, and working at the intersection of human-centered design, and creativity through empathy. While I consider myself to be a jack of many trades who’s not a master of one, oftentimes that's better than a master of one.
I have the ability to connect dots others might not see and that is my superpower.
I tend to live in the constant back and forth between creativity and logic.
And that's my story.
I'm happy to connect to explore synergies.
BRAND STRATEGY | CREATIVE | STORYTELLING | ART DIRECTION | MARKETING | PEOPLE
