About me

As a leading market research and strategy consultancy, we specialize in consumer-centric strategies for accelerated growth and brand building. We focus on achieving product-market fit and 'humanizing' data to support early-stage businesses. We power these human insights with years of hands-on experience in building loved brands. We validate your business thesis, map the market, and identify key consumer need-gaps. Our expertise includes prioritizing product features, developing consumer personas, and clarifying path-to-purchase journeys. We identify your smallest viable audience within the market and assist in scaling up with effective positioning and marketing strategies. Harnessing ethnography, psychology, AI, and analytics, we offer solution-oriented strategies. Our capabilities include AI-based social listening, category insights, qualitative and quantitative research. We facilitate data mining, brainstorming, and effective stakeholder solutions. Our Founder, Ruchira Jain, brings in over 20 years of rich industry experience across FMCG and Consumer Tech where she led Marketing strategy and consumer insight function. She has serviced global giants like Unilever, Nestle, Intel, Microsoft at global market research firms such as Nielsen and Kantar prior to that. We have global fieldwork capabilities, covering India, APAC, and beyond, enabling us to deliver research and insights on a global scale. Unleash your business's potential with consumer-centric marketing strategies. Connect with us to accelerate growth, optimize marketing, and build a strong brand presence.