In this Ebook we have compiled the most important notes along with year questions Solution for your Gauahti University BCom 2nd Sem FYUGP NEP Course.
1. INTRODUCTION TO MARKETING
2. CONSUMER BEHAVIOUR AND MARKETING SEGMENTATION
3. PRODUCT PLANNING AND PRICING
4. PRICING, DISTRIBUTION CHANNELS AND PHYSICAL DISTRIBUTION
5. PROMOTION AND RECENT DEVELOPMENTS IN MARKETING
