Gurleen Kaur
I’m Gurleen Kaur, a Freelance B2B SEO Content Writer, and Content Growth Hacker. And if you’re looking to take your B2B Blog content to the next level, you’ve come to the right place!
You see, I don’t just write content to rank high on Google (although I’m pretty darn good at that). I write content that ranks AND converts readers into leads and customers. Because at the end of the day, that’s what matters most, right?
I specialize in creating long-form, data-driven content with powerful Content Growth Hacks and proven content marketing strategies that drive lead generation, boost SEO ranking, and increase sales or sign-ups for B2B SaaS, Content, and Digital Marketing brands.
For me, B2B Blogs are one of the touchpoints in the Sales Funnel and we must treat them like one.
I define B2B SEO Content Writing as a process that involves carefully selecting content topics, structuring, and crafting content that ranks for valuable keywords AND converts readers into leads or customers.
B2B SEO Content is the perfect combination of ranking for the keywords and selling your products/services.
My goal is to help you create B2B SEO content that drives traffic, generates leads, and ultimately boosts your sales. And the best way to do that is by following a proven process.
So, here are the steps I’ll take to create killer content for your business:
1. Discovery Call – First, we’ll have a discovery call where we’ll talk about your brand and the problems you solve. This helps me understand the target topics you want to rank for.
2. Keyword Research – If you don’t have a content strategy, no worries! I’ll do some keyword research to find the perfect keywords for your products/services.
3. Niche Keyword Research – From there, I’ll use that keyword to find more niche keywords that will help us target your ideal customers.
4. Second Call – Next, we’ll have a second call to delve deeper and refine the list of keywords we’ve come up with and make sure we’re on the same page.
5. Content Briefs – Once we’re on the same page with our chosen keywords, I’ll start putting together some killer content briefs for you. These briefs will not be only chock-full of all the important data you’ll need for on-page optimization, including sub-topics, headings, and subheadings but also provide clear and actionable guidance for your readers on what to do next.
If you already have a content strategy, no problem! I’ll still create content briefs to make sure everything is on point.
6. Content Approval – When it comes to creating content briefs, I prefer to take the reins so that I can make sure the writing process is in line with your expectations.
Once I’ve created the briefs, I’ll send them over for your stamp of approval, and you can add or remove elements as you see fit.
7. Content Creation – Once you’ve given the go-ahead on the content brief, I’ll write the content, optimize it with relevant keywords and phrases, and link it to relevant content pieces (especially case studies) on your website.
8. Internal linking – I’ll make sure your readers can easily navigate your website by including links within and outside the content cluster to relevant pieces.
By doing so, we’ll be able to create a strong content cluster that not only boosts your SEO but also provides your readers with more valuable information to help them understand your business and products.
9. Unlimited revisions – I’m committed to making sure you’re 100% satisfied with the final content submission, so I offer unlimited revisions for each piece of content.
10. Content Optimization Report – Finally, after publishing your content, I’ll send you a content optimization report so you can see the results for yourself.
I know it can be tough to stay on top of all the details, but don’t worry – I’ve got you covered. Each of these steps is crucial for creating a high-quality, effective content that will help your business thrive.
Want to know more about me - Read this!