About me

I help B2B SaaS founders build a system that generates pipeline, closes deals, and scales. My path started in B2C demand generation, where I learned how growth engines are built from the ground up. I moved into B2B SaaS product marketing and never looked back. Over the last few years, working with founders across India and the US, I've helped early and growth-stage teams do the hard work that makes GTM click: defining the real ICP, sharpening the product narrative, aligning sales and marketing around one story, and building motions that generate high-intent revenue, not just activity. I embed as a strategic partner, not just an executor. When positioning is sharp and every team operates from the same narrative, everything gets simpler : pipeline improves, deals move faster, and the market finally understands why you. HOW I CREATE IMPACT 1. Go-to-Market Clarity : Sharp ICPs, differentiated messaging, and cross-functional alignment that gives reps a strategy they can actually execute. 2. Narrative Building : Complex SaaS products turned into market stories that speak to business outcomes, so buyers see themselves in your solution and understand the cost of inaction. 3. Demand Generation & ABM :  High-intent pipeline built by aligning content, campaigns, and channels with real buyer journey stages, not vanity metrics. 4. Funnel & Revenue Optimization : Shared metrics, lead scoring, and qualification frameworks that align marketing, sales, and CS for predictable, compounding growth. 5. Product Onboarding & Adoption : Onboarding experiences that reduce time-to-value, drive activation, and support long-term stickiness and ACV expansion. 6. Customer Retention & Expansion : Retention programs and customer marketing that turn buyers into advocates and unlock expansion revenue. 7. Clay Automated Inbound | Certified : Scalable, always-on inbound pipeline:  enriched ICP lists, intent-triggered outreach, automated CRM workflows, and a connected GTM stack that turns data into booked meetings. INDUSTRIES & CONTEXTS I THRIVE IN B2B SaaS · HRTech · SalesTech · AI Platforms · 0-to-1 GTM · Seed to Series A · US & India If your product is ready but your market isn't responding, let's talk. Email me at :[email protected]