About me

As a Product Marketer, I thrive on data-driven insights to enhance user experiences and drive meaningful conversions. A core strength of mine is deeply understanding customer personas—what they value, need, and think—and transforming this knowledge into messaging that resonates. By aligning messaging across diverse buyer personas, I’ve developed impactful sales enablement collateral, empowering sales teams to close deals faster and more effectively. Data serves as my north star in crafting hypotheses, refining funnel strategies, and designing landing page narratives that boost engagement and conversion rates. I’ve also optimized account-based marketing (ABM) efforts by identifying key opportunities and tailoring campaigns for high-value accounts, significantly increasing ROI. I bring 10+ years of experience in marketing, executing Go-To-Market (GTM) strategies across North America, ANZ, and India. Whether you’re launching a new HRTech product, optimizing your marketing funnel, or strengthening sales enablement, I can help you get there faster and more effectively.