About me

I’m building businesses and systems while still figuring them out. I work with solopreneurs who are capable, driven, and slightly overwhelmed - not because they lack skill, but because everything depends on them at once. Over the years, I’ve worked across operations, growth, strategy, and execution. What I’ve learned is simple: progress rarely comes from more information. It comes from reducing noise and building something that works for now. I don’t work as a guru or a finished expert. I work as an operator in motion. That means: - building systems that survive imperfect execution - making decisions with partial clarity - focusing on leverage, not busyness - accepting that most clean frameworks break in real life I think in public. I build before certainty. I document what works, what breaks, and what I’d change next time. If you’re a solopreneur trying to scale without pretending you’ve solved everything, this will resonate. If something here resonates, the easiest next step is a conversation. No pitch. No pressure. Just a clear look at what you’re building and where things feel stuck. DM me directly or book a call via the link in my bio. If we’re not a fit, I’ll say so.