Meta Ad Performance Analysis - Power BI Project

The project uses four structured tables — ad events, ads, campaigns, and users — to analyze advertising performance across Facebook & Instagram.

What makes it powerful?

✅ Real-Time Ad Tracking for Facebook & Instagram 📲

✅ Advanced KPIs: Impressions, Clicks, Shares, Comments, Purchases, CTR, Engagement Rate, Conversion Rate, ROAS, CPC, CPM

✅ Interactive KPI Switching with Parameters 🎛️

✅ Deep Audience Insights by Gender, Age Group & Country 🌍

✅ Time Trends at Hourly, Weekly & Monthly levels ⏳

✅ Strong Data Modeling & Relationships across multiple tables 🔗

✅ Budget Analysis – Total & Avg. Budget per Campaign 💰

This project demonstrates how businesses can track ROI, optimize campaigns, and better understand their target audience using Power BI.

⚠️ Important Note:

No video explanation is available for this project.

You will receive Below:

✅ Dashboard Files – Power BI (.pbix)

✅ Raw Data – CSV & Excel files

✅ Background Images and Images used in Dashboards

✅ Problem Statements Document, Domain Docs

📩 Need Help?

Email: [email protected]

WhatsApp: +91 9579005495