About me

I’m a writer–director and screen-first copywriter with over 10 years of hands-on experience in advertising and brand films. I’ve written, directed, and shaped TV commercials, digital films, brand films, and corporate films—working closely with founders, marketers, and creative teams across categories. Over the years, I’ve realised that most creative struggles are not about talent or effort, but about training. People usually come to me when they’re unable to crack the golden triangle of brand thinking, ideation, and visual depth. They may have ideas, references, even skill—but the thinking doesn’t translate cleanly to the screen. That gap is almost always a training gap. I genuinely believe everyone is talented. Everyone is an artist. What very few people are taught is what to do with that talent—how to borrow visuals from lived life, how to connect them to words on paper, and how to think in scenes instead of sentences. This is what Chaiwala Ki Pathshala stands for. In these 1:1 sessions and workshops, I don’t offer templates, hacks, or pep talks. I help you slow down, identify the real gaps in thinking, and process ideas in a more screen-first, story-led way—whether you’re writing copy, developing a film idea, building content, or figuring out your creative direction. This session is for writers, filmmakers, content creators, marketers, and anyone who wants to understand the grammar of the screen. If you’re looking for clarity, honest feedback, and grounded direction, this will be time well spent.