Agent of change.
Everyone, every place, every second demands a change, a transition, a new-found energy, a new vibe, a new story, a new offering, a new mood and a new method. Change needs a direction, a target, a goal, a plan, a route map, a vision, a mission. Change should be transformative, path-breaking, clutter breaking, news breaking, crowd breaking, record- breaking. And, I am an AGENT OF CHANGE.
With almost one and a half decades of experience in creating INTRIGUING changes to brands, organizations, operations and products, through transformative storytelling,Brand Swamy helps an organization think different every day.
My life – from a newspaper boy to a failed farmer to an interviewer to a journalist to a hitch-hiker to a marketeer to an entrepreneur to a brand storyteller - fuels me with more ideas than my career at some of India’s biggest Media Houses including All India Radio, Express Group, Malayala Manorama or the stalwart organizations like GE, Samsung, BPL, Fortis Healthcare, Aster Healthcare, Medimix, The Hindu, etc.
Worked across multiple creative channels including web, print, motion, social media and interactive projects by uncovering new opportunities and driving change, I have built multi-dimensional brand experiences with transformational thought leadership to drive growth. Optimizing the relentlessly relevant
brands through customer insights and unlocking uncommon growth by focusing on solutions such as brand, activation, marketing, sales, culture, experience, and innovation, powered by digital, I have enabled change in the critical areas by intrinsic human insights.
I believe brands also need meditation. Brands also need a bible. Brands also need priests and followers. Brands also need shrines and temples. Brands also need compelling stories. Brands also need change.
