About me

◾️ Growth Advisory ◾️ If you are a subscription business, think of me as your Growth Buddy. I have 10 years of experience in driving customer growth, revenue growth and process improvement for a subscription business, to be specific, in mobile telecom industry. Expanding revenue, reducing churn, resurrecting dormant users and launching new products are some of my success stories on retention and monetization side. I did this by spending a lot of time on various segmentation frameworks to create targeted offers for existing customers. On acquisition side I exceeded sales target, identified drivers for improving retailer helpline, reduced time taken to add a new retailer to a distributor in payment unit and increased gross adds through trade promotion and customer engagement. I am certified in product-led growth, growth marketing, product analytics, experiment design, conversion rate optimization, conversion copywriting, user experience (UX) for non-designers and marketing attribution & marketing mix modeling. So book a growth advisory call with me today if you want to take your customer acquisition, retention and monetization goals to new heights! ------------------------------------------------ ◾️ Career Consulting ◾️ If you are a student, first-time job seeker or an early career professional, think of me as your Career Nanny. I have been writing resumes and giving interviews for 18 years now. I got placed during my engineering at one of the top IT companies. During the same year I got calls from 3 IIMs - BCK. I converted all three of them. During IIM, I got summer placement at the top private insurance company. I converted my internship into a pre placement offer. During my final placement, I had 3 more job offers. I have worked for 5 organizations since then, 1 being in public sector with state government, encompassing product management and investment facilitation. Aside from this I have been an active member of startup ecosystem as a mentor. I have also done hiring for my teams and for others. I have worked in various service industries namely telecom, retail, government administration for Electronics, IT & ITeS sector and insurance. That's why I can help you explore what might suit you best, nudge you in that chosen direction and nurture your Career in a variety of ways. If you think so too, book a slot now!