Why learn from your mistakes when you can learn from mine?
Learn from my experience of over 24 years, working at many of India’s and one of Sri Lanka’s leading advertising agencies, then as a Freelancer and now leading my own agency - Fun Intended.
From Copywriter to Executive Creative Director to Freelancer to Founder. Get to know what I did wrong and what I got right, working for 100s of brands and with 100s of clients and co-creators.
Things They Don’t Teach You (about Copywriting)
July 3rd to 28th • Wednesday Nights & Sunday Mornings
8 Sessions x 3+ Hours each • Online, Live & Interactive
+ On-the-spot Challenges • Fun Homework • Honest Feedback
This course is ideal for you, if you aspire to be a Copywriter, are in the initial years of your copywriting career, or simply curious about the whole thing.
Time Table:
Act 1 - The World of Brands • Wed. July 3rd • 8pm (IST)
Understanding Brands, Assets, Baselines, Fun Quizzes and more.
Act 2 - Down the Rabbit Hole • Sun. July 7th • 10am (IST)
Business, Marketing, Advertising, Agency, and the roles we must play.
Act 3 - The Start of Writing • Wed. July 10th • 8pm (IST)
Understanding Copywriting, Briefs, Insights, Tone of Voice and more.
Act 4 - The Method to Madness • Sun. July 14th • 10am (IST)
Cracking Ideas. Writing Copy. And the ONLY method that works.
Act 5 - Writing for Film • Wed. July 17th • 8pm (IST)
Understanding Production. Writing, Timing and Presenting Scripts.
Act 6 - Creating Campaigns • Sun. July 21st • 10am (IST)
Why baselines matter, Campaign Ideas, Integrated Campaigns & more.
Act 7 - Onwards & Upwards • Wed. July 24th • 8pm (IST)
Portfolio. Interviews. Meetings. How to move ahead. When to move on.
Act 8 - Open House • Sun. July 28th • 10am (IST)
Your turn to present your work, discuss problems and clarify doubts.
WARNING: I ONLY preach what I’ve practised. See my work before you decide.
My Past: www.behance.net/ashishak • My Present: www.funintended.in
(Once you’ve completed the process, you’ll receive Zoom Links to all sessions in your email. Make sure you accept them, add them to your calendar and set reminders for yourself. I will also add your number to a WhatsApp group, where we will interact as a team. Add to that, your email address will help you access a Google Drive folder with fun stuff. See you soon!)