apurv singh
LIVE: Dream Performance Marketing Masterclass
📆 Start Date: 20th September 2025
🧠 Level: Intermediate to Advanced
📍 Format: 10 LIVE sessions on Zoom + Tasks + Execution Workflows
💵 Full Price- ₹29,999 l EarlyBird Price- ₹23,999 (If your desired currency is not listed here- send a DM on Instagram: @apurv_sngh. EarlyBird price valid till 7th Aug.
🎓 Includes: Certificate of Completion + Single 1:1 LIVE Consulting with Apurv
⏱️ Session Duration: 1.5- 2 hours
📄 Total Sessions: 10 sessions
🛠️ Outcome: Learn, Execute, Get Mentored, and Build Your Own Growth Engine
The batch starts in September.
Session 1: 20th September, 6 PM IST
Session 2: 24th September, 8 PM IST
Session 3: 27th September, 6 PM IST
Session 4: 1st October, 8 PM IST
Session 5: 8th October, 8 M IST
Session 6: 11th October, 6 PM IST
Session 7: 15th October, 8 PM IST
Session 8: 18th October, 6 PM IST
Session 9: 22nd Oct, 8 PM IST
Session 10: 25th Oct, 6 PM IST
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Session 1: The New Age of Performance Marketing
Role of AI in performance marketing (2025 and beyond)
Fundamentals of signal-based marketing
Cross-channel thinking and ecosystem view
How performance marketing has evolved
Session 2: Ad Channel Landscape & Budget Mapping
Understanding the role of each channel (Meta, Google, YouTube, Programmatic, etc.)
How to plan a channel mix based on product/category
Budget allocation strategies (performance vs awareness vs testing)
ROI-based vs TOF-based planning
Session 3: Funnel Architecture & Conversion Mapping
TOF–MOF–BOF funnel structure vs real-world customer journeys
Mapping offers and creatives to the right funnel stages
Conversion rate planning across the funnel
Funnel misalignment and how to fix it
Session 4: Meta & Google — Scaling Beyond Campaigns
Campaign structures that scale: CBO vs ABO, Max Conversion vs ROAS
Dynamic Creative Testing (DCT), Post ID reuse strategies
Bid logic, daily vs lifetime budgets
Scaling horizontally vs vertically — which to choose when
Session 5: Attribution Deep Dive
GTM & GA4 configuration best practices
Attribution models: last-click, data-driven, post-purchase surveys
Multi-touch attribution in a cross-platform world
Understanding CAC payback and cohort mapping
Session 6: Creatives That Convert
Creative archetypes (3C framework, hero hooks, thumbstop strategies)
Content-ROI mapping — how to measure creative effectiveness
Tracking fatigue and refreshing creatives strategically
Creative testing systems and feedback loops
Session 7: Performance Diagnosis Playbook
How to audit campaigns across channels
Identifying drop-offs: clicks vs leads vs purchases
Reading between the metrics: CTR, CVR, ROAS, CAC
Diagnosing product-market-channel fit misalignment
Session 8: Retention Marketing as a Performance Lever
Email, WhatsApp, Push Notifications — sequencing for CAC recovery
Lifecycle marketing (cart, browse, post-purchase, dormant reactivation)
Segment building for ROAS uplift
Retention as a second conversion funnel
Session 9: Building SOPs & Scaling Systems
Reporting dashboard structures for internal & agency use
Creating testing calendars & feedback loops
Workflow systems: onboarding, weekly reviews, campaign QC
Scaling through process, not just media budget
Session 10: Performance Marketing in the AI Era
AI tools for creatives, fatigue detection, and campaign scaling
Automation frameworks — what to automate, what not to
Forecasting performance with predictive models
The future of performance marketing careers and strategy
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You can pre-book your seat for the September batch from this link.
There will only be 20 seats in this batch.
The Highest-rated Performance Marketing Masterclass globally.
Course Details:
Format: 10 LIVE sessions with practical tasks.