About me

I work with professionals, founders, and teams who are dealing with complex decisions, unclear direction, or competing priorities. My work focuses on helping people think clearly, structure ambiguity, and move forward with confidence. I bring a calm, analytical, and practical approach to decision-making across career, business, design, and strategy contexts. I have over five years of experience working in UX research, service design, and strategy, supporting individuals and organisations in framing problems, evaluating options, and identifying the most sensible next step. People usually come to me when: 1. They are stuck between multiple options or directions 2. The problem feels complex but hard to articulate clearly 3. They need structured thinking, not generic advice 4. They want an external, grounded perspective before acting Sessions are focused, conversational, and outcome-oriented. The goal is always clarity, alignment and a clear way forward. I also work with founders, consultancies, and organisations as a freelance design and strategy partner. For corporate engagements, facilitation or longer-term work, please reach out directly.