About me

Why come to me? For real, actionable advice and mentorship, born from personal experience as an entrepreneur. I've launched and grown 10+ consumer brands as an entrepreneur, growth marketer and a fractional CMO. I have co-founded Aurm (an asset security firm), Flatheads (a casual footwear brand for the urban workforce), and Momoe (an early pioneer of digital payments in real world locations). As a growth marketer, I have built brands in varied categories - fashion, baby care, health and wellness, furniture, food and beverages, financial planning and more. Flatheads appeared on Shark Tank India Season 2, and has been the most viral episode till date. Earlier, I have also been part of the corporate rat race at Honeywell, Bain & Co and Ingersoll Rand. I'm a graduate of IIT Bombay and IIM Bangalore. Key Topics: • Startup experience: New brand launch, fundraising, P&L management, finance, B2B and B2C marketing, startup exits, team building • Strategy: New business strategy, growth strategy, India market focus, M&A due diligence, post-merger integration • Business Case Definition: Market sizing, customer need identification, value proposition, positioning and pricing, and launch marketing • Marketing: Setting up the startup marketing stack, B2C marketing (consumer acquisition, engagement, retention, upsell), content marketing (blogs, webinars, training), brand building (ATL, BTL campaigns), personal branding (Linkedin)