About me

◾️ Growth Advisory ◾️ If you are a subscription business, think of me as your Growth Buddy. I have 10 years of experience in driving customer growth, revenue growth and process improvement for a high-pressure, low-margin, retention-critical subscription business like Indian mobile telecom industry. Expanding revenue, reducing churn, resurrecting dormant users and launching new products are some of my success stories on retention and monetization side. I did this by spending a lot of time on various segmentation frameworks to create targeted offers for existing customers based on their needs. On acquisition side I exceeded sales target, identified drivers for improving retailer helpline, reduced time taken to add a new retailer to a distributor in payment unit and increased gross adds through trade promotion and customer engagement. I am certified in product-led growth, growth marketing, product analytics, experiment design, conversion rate optimization, conversion copywriting, user experience (UX) for non-designers and marketing attribution & marketing mix modeling. So book a growth advisory call with me today if you want to take your customer acquisition, retention and monetization goals to new heights! ------------------------------------------------ ◾️ Career Consulting ◾️ If you are a student, first-time job seeker or an early career professional, think of me as your Career Nanny. I have been writing resumes and doing interviews for 20 years now. I got placed during my engineering at one of the top IT companies. During the same year I got calls from 3 IIMs - BCK. I converted all three of them. During IIM, I got summer placement at the top private insurance company. I converted my internship into a pre placement offer. During my final placement, I had 3 more job offers. I have worked for 5 organizations since then, 1 being in public sector with state government, encompassing product management and investment facilitation. Aside from this I have been an active member of startup ecosystem as a mentor. I have also done hiring for my teams and for others. I have worked in various service industries namely telecom, retail, government administration for Electronics, IT & ITeS sector and insurance. That's why I can help you explore what might suit you best, nudge you in that chosen direction and nurture your Career in a variety of ways. If you think so too, book a slot now!